+ Tools Used
Adobe Illustrator
Radici, a boutique Italian wine and specialty goods store, sought a logo refresh to elevate its brand identity while maintaining a connection to its heritage. The original logo featured a stylized root design, symbolizing the deep cultural and historical roots of Italian craftsmanship. The challenge was to preserve the essence of this design while refining it to reflect the upscale, sophisticated nature of the business. In this redesign, I focused on cleaning up the original root illustration, and finding a typeface that balanced tradition with luxury.
